How do we use smartphones and tablets while we watch TV?
New data from Nielsen was released about how we use other devices while watching TV.
New data from Nielsen was released about how we use other devices while watching TV.
New data has been released from Nielsen about television viewing habits. We watch TV with another device in our hands, a habit that’s definitely not new. The protagonists, tablets and smartphones, where 40% of users who have smartphones and tablets use them while their watching TV. In fact, only 12% who own tablets and 13% of those with smartphones say they have never used these devices while watching TV.
What we mostly do, check our email, surf the web and check our social networks (this trend is most notable among women).
Image via Nielson
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