Each day online video in advertising campaigns gains more importance and popularity amongst users. The possibilities offered by new technologies have broadened the horizons of advertising, innovative tools like social video marketing will become, if they haven’t already, at the base of the campaigns for big brands.

Each day there are more companies and brands that have profiles on social networks, but just having a profile is not enough, posting interesting information is essential to exposing these profiles to more views. Online video is becoming the best partner to achieve success in this field. The social video platform Jun Group has released an infographic that gives us an idea about the trends and patterns of the use of these types of videos.

Some of the key points that this study reveals are the following:

The duration of the video is very much linked to its success or failure. Videos that have greater acceptance among users are those that do not exceed 15 seconds, followed by those that exceed the minute.

Consumers who enjoy comedic videos are more likely to click on a brand page on Facebook, than those who are not watching a comedic video.

Women and teenagers are the biggest consumers of online video. The data indicates that mostly women are present on social networks, and by extension, watch the most online video. Similarly, new generations are leading the way, and it is not surprising considering they are recognized as the first digital natives.

Another of the most striking findings from this study is that, contrary to what you might think celebrities don´t sell that much. The videos featuring celebrities have 12% fewer visits then the brand pages on Facebook, users are more interested in celebrities, since they steal the limelight from the brand in question. Social video marketing is becoming an indispensable tool for all brands that seek to achieve a good position on the internet, so take note of the results of this study, it could be the first step to having one of the most visited videos, and having an impact on the world of social media.