• YouTube is the world’s third most visited site, after Google and YouTube.
• 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every second.
• Over 4 billion videos are viewed a day and over 800 million unique users visit YouTube each month
• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 year
• YouTube is localized in 39 countries and across 54 languages and 70% of YouTube traffic comes from outside the US
• In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth
• YouTube is monetizing over 3 billion video views per week globally
• YouTube mobile gets over 600 million views a day, and traffic from mobile devices tripled in 2011
• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute

Techwelkin has recently published an infographic with some of the latest YouTube Facts and Figures.

Source: TechWelkin

Allocca is YouTube’s trends manager, and he has deep reflections about the very particular nature of web video.  “Web video has made it so that any of us or any of the creative things that we do could become completely famous and a part of our world’s culture.” he states, reflecting on the growing importance of web video in our lives.

Since over 60 hours of video are uploaded to YouTube every minute, the percentage of videos that achieve over a million views is, in reality, very small. In a recent TEDYouth Talk Alloca and presented his ideas on why videos go viral and brings it down to three main reasons why a video goes viral:

1. Tastemakers: They are influential web users that discover videos and share them with the rest of the world. Alloca uses two examples: the Double Rainbow video and the It’s Friday video. Neither one went viral immediately. It took someone – or a group of people – drawing attention to the videos before they went viral.

2. Participation: Something that would never take off on TV goes viral on YouTube because it inspires creativity and lets others participate.

3. Unexpectedness: Web video can give you 15 seconds of fame in the most unexpected manner. What some people find unattractive or plainly silly, can inspire and attract many other people. There are many examples, but our favorite example is the case of cats that view cat videos, and of cats that view cats viewing cat videos. Twisted,  unpredictable yet sublime!

There is a whole psychology behind the business and the phenomenon is a behavioral case study, interesting, charming and sometimes shocking. We highly recommend watching Alloca’s excellent talk, with lots of funny videos and some great insight we can all learn from:

Entering a consumer’s mind is no easy task. An let’s not even talk about position a brand as the best option in a specific market segment. The choice of the channel through which to reach our target customers is key for the success of any advertising campaign. Social media is increasingly becoming becoming a more attractive alternative for advertisers, mainly due to low cost, ample reach, and high repercurssion advantages offered by these channels.

Unruly Media has recently published  “Social Ad Effectiveness”  on how  social video recommendations significantly impact traditional brand metrics. Recommendations are shown to directly increase brand recall and association, as well as video enjoyment. Viewers who enjoy video content are shown to have higher brand favourability and purchase intent. This study has analyzed video online marketing campaigns of 4 large consumer brands: Guinness, Coca-Cola, Cornetto and Energizer.

The survey investigated the impact of recommendation on brand metrics amongst 18-34 year olds to determine social ad effectiveness, finding that social recommendations dramatically increased ad performance. We find the following findings amazing:

• Enjoyment of the video increased purchase intent by an 97% and brand association by 139%
• Video enjoyment rose by 14% amongst viewers who had viewed following a recommendation
• Brand recall and brand association rose 7% amongst viewers who had been recommended the video versus viewers who found it by browsing

One of the most significant findings is that viewers enjoy recommended videos more than non-recommended videos. A 14% increase was noted in the number of people who enjoyed the video following a recommendation versus those who had discovered it by browsing. Furthermore, a recommendation reduced the number of people who did not enjoy the video by 41%!

It has been widely acknowledged that viewer enjoyment of branded video is important because it has a direct impact on brand metrics. Viewers who enjoyed the video they watched demonstrated higher brand recall (+ 14%), higher brand favourability (+35%), higher purchase intent (+97%) and much higher brand association (+139%)  than their counterparts who did not enjoy the video.

73% of viewers who had arrived at the video following a recommendation correctly recalled the brand when prompted, compared to 68% of viewers who had browsed to the video. According to Unruly media, this 7% uplift suggests “that video viewers are in a more receptive and attentive frame of mind following a recommendation, allowing brands that produce and distribute social content to benefit from closer communication with their audiences“.

One of the most interesting results is knowing the reaction of users after watching the video:

• A notable 49% of viewers purchased the product that was advertised in the video within 3 days of the view!
• 38% of the audience spoke to someone in person about the video, demonstrating how social video filters into real-life situations.
• Also worth noting are the most immediate actions: commenting the video (13% of users), visiting the brand’s website (9%) y and sharing the videos on a social network  (9% – rather low from our prespective).
• To a lesser extent, users also search about the product or brand, visit it’s social media profiles and send the link to friends.

The main conclusion of the study is that impact of the recommendation on consumers can been deemed as significant.

• Viewers are more likely to enjoy a video when it has been recommended than when encountered through browsing (14% higher enjoyment)
• Viewers are more likely to recall a brand name when the social video has been recommended than when encountered through browsing (7% higher recall)
• Viewers are more likely to engage with an ad‟s messages when the social has been recommended than when encountered through browsing (10% higher brand association)

Proof of the efficiency of online as an advertising channel is once again provided. Social video significantly increases brand awareness and attention. Ultimately, the real power of social video lies within recommendations, not only from peers in social media environments, but also from authoritative blogs and news sources covering advertiser content editorially.

Click on the add file button, and select the videos you wish to upload. Click on Start Upload to begin the upload process. The progress bar indicates how the upload process is advancing.

Hollybyte offers other upload options for more advanced users, check out our support articles on URL upload, FTP upload and S3 upload.

Simply follow the same steps as when you upload a video.

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An online video platform (OVP) is a software solution designed to manage and distribute videos in the Internet.

Hollybyte offers an efficient and simple solution to manage, distribute, monetize and analyze digital video in multiples channels and devices.

Go to our features page to learn more about Hollybyte’s amazing features.

Each day online video in advertising campaigns gains more importance and popularity amongst users. The possibilities offered by new technologies have broadened the horizons of advertising, innovative tools like social video marketing will become, if they haven’t already, at the base of the campaigns for big brands.

Each day there are more companies and brands that have profiles on social networks, but just having a profile is not enough, posting interesting information is essential to exposing these profiles to more views. Online video is becoming the best partner to achieve success in this field. The social video platform Jun Group has released an infographic that gives us an idea about the trends and patterns of the use of these types of videos.

Some of the key points that this study reveals are the following:

The duration of the video is very much linked to its success or failure. Videos that have greater acceptance among users are those that do not exceed 15 seconds, followed by those that exceed the minute.

Consumers who enjoy comedic videos are more likely to click on a brand page on Facebook, than those who are not watching a comedic video.

Women and teenagers are the biggest consumers of online video. The data indicates that mostly women are present on social networks, and by extension, watch the most online video. Similarly, new generations are leading the way, and it is not surprising considering they are recognized as the first digital natives.

Another of the most striking findings from this study is that, contrary to what you might think celebrities don´t sell that much. The videos featuring celebrities have 12% fewer visits then the brand pages on Facebook, users are more interested in celebrities, since they steal the limelight from the brand in question. Social video marketing is becoming an indispensable tool for all brands that seek to achieve a good position on the internet, so take note of the results of this study, it could be the first step to having one of the most visited videos, and having an impact on the world of social media.

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